Craft Talk: YouTube and Your Reader

Want to connect with readers without becoming an aggressive online salesperson, or relying on your book cover to do all the marketing work?

Join author, educator, and authorpreneur coach Amanda Zieba for a practical, low-stress workshop on using YouTube to increase your books’ visibility, connect with readers, and grow your audience. Drawing on her experience as both an author and creator of a thriving book-focused YouTube community, Amanda will show you how to create videos that build authentic trust and turn casual viewers into curious readers.

And you do not need to become a full-time YouTuber to make it work.

You’ll learn how to create simple, sustainable video content that fits alongside your writing life—and how to repurpose one video into content for your email list, social media, website, and more. Say goodbye to scattershot book marketing and leave with a video strategy that’s manageable, repeatable, and actually feels like you. Stop creating MORE content. Start getting MORE out of the content you create.

What you’ll walk away with:

  • Identify simple, repeatable video formats that fit your personality, books, and available time.
  • Create organic video ideas that showcase your books and personality without feeling salesy or forced.
  • Use engagement strategies that turn casual viewers into readers—and readers into a community.
  • Streamline filming and editing with practical tools and time-saving tricks.
  • Repurpose one video into multiple pieces of marketing content across platforms.
  • Leave with a realistic YouTube strategy you can begin implementing right away.

When: Saturday, September 26 from 1 pm – 2:40 pm

Where: Brown County Library Central Branch Lower Level Conference Room, 515 Pine Street, Green Bay, Wisconsin

Admission: Free!

Meet the speaker: Amanda Zieba

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